- Teacher: System Administrator
Available courses
Dr. Ramez Kamel
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
Sources of financial information: Internal (internal accounting systems, payroll etc.), External
(suppliers, Companies House, the Budget etc.)
• Financial information: Profitability, Cash flow, Business value, Financial stability, Cost projections.
• Need for financial information: Assessing finance requirements, obtaining finance, reporting to
owners, shareholders and stakeholders, Setting and meeting targets, Appraising new projects,
Managing risk, Internal needs v External needs.
• Business risks: Strategic, Market, Compliance, Operational, Risk modelling.
-Understand the principles of strategic marketing
- Understand how to carry out a strategic marketing analysis
-Understand the role of customer behaviour in marketing strategies
-Understand how to develop an implementable strategic marketing plan
-Understand how to create a marketing strategy to meet business objectives
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
- Teacher: Dr mostaf nawareg
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
- Teacher: Dr.Hesham Safwat
Dr. Ramez Kamel
- Teacher: Dr.Hesham Safwat
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
Dr. Ramez Kamel
- Teacher: Dr.Ashraf Khattab
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
- Teacher: Dr.Hany Makram
Dr. Ramez Kamel
- Teacher: Dr.Ashraf Khattab
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
-Understand the principles of strategic marketing
- Understand how to carry out a strategic marketing analysis
-Understand the role of customer behaviour in marketing strategies
-Understand how to develop an implementable strategic marketing plan
-Understand how to create a marketing strategy to meet business objectives
Sources of financial information: Internal (internal accounting systems, payroll etc.), External
(suppliers, Companies House, the Budget etc.)
• Financial information: Profitability, Cash flow, Business value, Financial stability, Cost projections.
• Need for financial information: Assessing finance requirements, obtaining finance, reporting to
owners, shareholders and stakeholders, Setting and meeting targets, Appraising new projects,
Managing risk, Internal needs v External needs.
• Business risks: Strategic, Market, Compliance, Operational, Risk modelling.
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
- Teacher: Dr.Hesham Safwat
Dr. Ramez Kamel
- Teacher: Dr Yomna Ameer
Dr. Ramez Kamel
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
- Teacher: Dr hany baiomy
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
- Teacher: Dr.Hesham Safwat
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
Dr. Ramez Kamel
Sources of financial information: Internal (internal accounting systems, payroll etc.), External
(suppliers, Companies House, the Budget etc.)
• Financial information: Profitability, Cash flow, Business value, Financial stability, Cost projections.
• Need for financial information: Assessing finance requirements, obtaining finance, reporting to
owners, shareholders and stakeholders, Setting and meeting targets, Appraising new projects,
Managing risk, Internal needs v External needs.
• Business risks: Strategic, Market, Compliance, Operational, Risk modelling.
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).
This course The Future Way of Communication Is a field of study that every individual needs to be well equipped with the tools to communicate effectively, whether it is on the personal front, or at work. In fact, according to the management gurus, being a good communicator is half the battle won. After all, if one speaks and listens well, then there is little or no scope for misunderstanding. Thus, keeping this fact in mind, the primary reasons for misunderstanding is due to inability to speak well, or listen effectively. Also it will include the different Behavior types, Managing Meetings, Coaching , Mentoring, Presentation Skills, Business writing skills, Report writing Skills, Writing Skills Application, Interviewing Skills and Sales & Publicity Materials
- Teacher: Dr Claire tatrian naccache
• Leadership versus management
• Leadership behaviour theory including personal leadership traits, trait theories (e.g. Allport. Eysenck Cattell), ‘great man’ theory of leadership, contingency theories (e.g. Fiedler, cognitive resource theory), situational theories (e.g. Hersey and Blanchard, Vroom and Yetton), behavioural
theories (e.g. role theory, managerial grid/leadership grid), participative theories (e.g. Lewin/Likert, transformational v transactional leadership, emotional intelligence).
• Working relationships and interaction e.g. power, behavioural theories, social constructivism
This course is about the issues and interpersonal challenges, that arises between people and it also presents some Management and leadership theories and models that can also be used as tools to meet those challenges providing a management platform with methods and tools the leader can employ in his daily work, including to get aware of the Competencies & culture surrounding him and how to manage and develop through the use of various communication tools.
Dr. Ramez Kamel
Marketing is an exciting, fast-paced, and contemporary business discipline. We are always engaged in marketing activities, either as buyers or as sellers. Marketing involves anticipating, managing, and satisfying demand via the exchange process.
Marketing involves a wide range of activities as:
- Marketing research and market analysis.
- Broadening an organization’s scope
- Consumer analysis
- Product and product price planning
- Distribution planning
- Promotion planning
- Managing the marketing process and marketing mix.
Marketing managers make marketing-related decisions like choosing who customers are,
what goods and services to offer, where to sell these goods and services, the features to stress
in ads, and the prices. They also determine how to be ethical and socially responsible, and
whether to sell products globally (in addition to domestically).